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Tsira Tsetskhladze
ADJARA AS AN IMPORTANT DESTINATION FOR RECREATIONAL TOURISM

Summary 

In the article Adjara As An Important Destination For Recreational Tourism is discussed the recreational opportunities for tourism development in Georgia, mainly in Adjara Autonomous Republic. Both tourist and recreational resources and values are underlined that enables Adjara Autonomous Republic to be considered as one of the largest recreational regions in the country..

The article focuses on the analysis of the necessary motivating factors that will be an incentive in Adjara, especially in the long run, for the development of recreational tourism in various forms, after the pandemic. Activating the demand for curing, sports-recreational and cultural-cognitive tourism destinations from the recreationists is an important future task to overcome the pandemic.

Adapting to pandemic regulations and tackling other socio-economic or demographic problems in the country requires a series of complex measures through joint efforts by state regulatory policy and the private sector.

It is in this direction that some of the main findings of the tourism and recreational tourism in particular, are considered in the given article, as an important tool for the development of the region and subduing the crisis.